Bob Marley’s Name Used To Market Legal Cannabis
The family of the reggae icon, popular for the use of “the herb”, has team up with private equity firm to launch a cannabis brand.
Reggae legend Bob Marley’s name is being used to market an international cannabis brand after a tie-up between the singer’s family and US private equity group Privateer Holdings.
The product will be sold as “Marley Natural” in a deal which Privateer claims will “honour the life and legacy” of the Jamaican behind hits including I Shot the Sheriff and No Woman, No Cry. It will also tap into the Jamaican’s “belief in the benefits of cannabis”.
The products are due to come on to the market in 2015 in areas where cannabis use has been legalised.
“Marley Natural is born of Bob Marley’s deep respect for the power of nature to heal and inspire us,” a statement on the company’s website says.
“True to his ideals, we will cultivate fine cannabis, blend infused topicals, and craft accessories that celebrate life, awaken well-being and nurture a positive connection with the world.”
Rohan Marley, the son of the singer who referred to cannabis as “the herb”, said: “We are joining with Privateer Holdings because they understand and respect our father’s legacy.”
Marley’s daughter Cedella also gave her blessing to the launch.
“My dad would be so happy to see people understanding the healing power of the herb,” she said. “He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity.”
Via (Telegraph UK)